The pharmaceutical and health care industry is faced with the challenge of surviving and succeeding in an environment that has become more complicated and uncertain, due to the rapid developments in science and technology, and organizational change.

The pricing constraint due to government restrictions and generic competition has distinctly lowered the industry's revenue. Secondly, through the rising investments in research and development as well as growing technological sophistication in the pharmaceuticals, its profits are significantly affected. As a consequence, pharmaceutical firms have been forced to adopt a number of cost control measures in terms of safety and efficacy of drugs. Ineffective and lengthy processes and inability to select the right projects are some of the key issues affecting the delivery of their programs.

AstroWix creates strategic planning & budgeting followed by resource management, which are the most important areas for portfolio management in pharmaceutical firms. It helps this industry have a comprehensive, integrated framework for portfolio data management across multiple business lines, development phases and locations. By implementing the right technology, AstroWix ensures documentation and suitable channels for communication for R & D projects and projects for development of new products.

AstroWix also helps in capturing the projected risks, costs, benefits and the strategic value of all projects. Through proper monitoring and reporting as well as competency development sessions of the project teams, it helps organizations successfully deliver projects. It also ensures carry out cost-effective sales and promotional activities such as consumer advertising, e-retailing, seminars, peer-to-peer education and patient-centered education successfully.