Only 14% of all Business Launches are Value Innovations- But they have a Revenue Impact of 38% and Account for 61% profit Impact !

Companies that are not market-driven believe the role of Marketing is to create the need for
their products. But mature companies realize the  aim of marketing is to define products based on what the market wants to buy. Project and Product Professionals are the Voice of the Market and thus need to employ Best Practices in Product Management for ensuring low risks, repeatable and market driven products.

The AstroWix center of Operations Excellence offers an innovative 2 day program on Productizing Essentials for Project Professionals focused providing professionals with a thorough, in-depth and instantly applicable knowledge of every phase of the product lifecycle. This has been specifically designed for project managers helping them establish around products, a better understanding for business context, segment context, customer context and competitive context. The course is also very useful for senior managers who may need to organize their department, define job roles and optimize their processes.

The course will ensure that you successfully pass the AIPMM test and carve your career in product Management.

The First 2 days of the program will cover in detail the comprehensive program while the 3rd day will be the a Bonus ‘Prep & Test’ a break and prepare/study time before you appear for the AIPMM test (CPM or CPMM).